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How much should I sell my tickets for?
Pricing is one of the hardest parts of reselling tickets. List too high and they may never sell; list too low and you leave money on the table — especially after fees.
This guide walks through a practical way to choose prices based on the live market, your goals, and an honest look at seller fees. It's general education, not financial advice.
Core principles for pricing resale tickets
Start with the real-time market, not just face value
Check active listings for your exact event, section, and date on the marketplace you plan to use. Those listings are your immediate competition. If your price is far above similar seats, buyers are likely to scroll past.
Decide whether you care more about speed or max payout
If you need money quickly or don’t want to babysit your listing, pricing slightly below the most comparable listings can help tickets move faster. If you are comfortable waiting, you might start higher and adjust downward as the event approaches.
Always work backwards from your desired payout
Pick the amount you want to receive after fees, then solve for the list price needed to get there given the marketplace's seller fee percentage. This prevents surprise low payouts once fees are taken out.
Example: picking a price for a $150 face-value ticket
Imagine you paid $150 per ticket and the event is moderately popular. When you check your marketplace, you see similar seats listed between $140 and $190.
- If you want to sell quickly, you might choose a list price near the lower end (for example, $145–$150).
- If you're comfortable waiting, you might list closer to the middle or upper part of the range (for example, $165–$180) and adjust over time.
In both cases, you'll want to plug your list price into a payout calculator so you see what you'll actually receive after fees on each marketplace.
Always check net payout, not just list price
A big mistake first-time sellers make is assuming that a $200 list price means a $200 payout. In reality, seller fees can easily take 10–20% or more, and some platforms also have order-level charges.
Before you finalize your price:
- Look at the marketplace's payout preview if available.
- Use a calculator to compare payouts across multiple sites at the same list price.
- Decide whether a slightly lower list price on a lower-fee platform could still leave you with more in your pocket.
More help: best place to sell tickets · ticket seller fee comparison