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Seller resources

Ticketmaster vs StubHub fees (for sellers)

Ticketmaster and StubHub are two of the most recognizable names in ticketing, but they play different roles. Ticketmaster is primarily an official box office with a resale option, while StubHub is a dedicated secondary marketplace.

This comparison focuses on seller fees and payouts based on publicly available information. It's not official documentation from either company.

Quick overview: Ticketmaster vs StubHub for resellers

For resale, the basic positioning looks like this:

  • Ticketmaster Resale – Fan resale within Ticketmaster's ecosystem, usually only for tickets originally purchased through Ticketmaster or an affiliated seller.
  • StubHub – Open marketplace for many different events and ticket sources, not limited to one original ticketing company.

Both platforms charge buyers and sellers fees, but they do so in slightly different ways, and the specifics can change by event.

Seller fee patterns on Ticketmaster and StubHub

Neither Ticketmaster nor StubHub posts a single seller fee percentage that applies to all listings. However, public guides and fee breakdowns suggest a few patterns:

  • StubHub – Multiple third-party comparisons use ~15% as a reference for seller fees, though StubHub describes its fees as variable based on event, demand, and price.
  • Ticketmaster Resale – Fees depend on agreements between Ticketmaster, venues, and promoters, along with event-specific factors. Some breakdowns suggest Ticketmaster can be more favorable for buyers on certain events, but seller fee details are less consistently summarized.

Because both fee structures are dynamic, it's better to think in terms of likely ranges and example scenarios rather than fixed percentages.

Example: $300 ticket on Ticketmaster vs StubHub

To illustrate, imagine you have one $300 ticket to resell:

  • On StubHub, assuming a roughly 15% seller fee, your estimated payout might be closer to $255 before taxes.
  • On Ticketmaster Resale, if event agreements result in a different fee structure, your payout could be higher or lower — you'd need to check Ticketmaster's payout preview for that specific event.

In many real-world comparisons, the “winner” is less about a fixed fee and more about what each platform can realistically sell the ticket for and how fast.

Use a payout calculator to model both

Because Ticketmaster and StubHub both use variable fees, the most practical approach is to treat any fee numbers as estimates and model multiple scenarios. For example:

  1. Choose one or two realistic sale prices for your ticket.
  2. Apply an estimated StubHub seller fee (for example, around 15%) as a starting point.
  3. Use an estimated fee range for Ticketmaster Resale if you have past payouts or public examples for similar events.

You can plug those assumptions into the ticket resale payout calculator to see side-by-side projections for your net payout.

Keep exploring: StubHub seller fees explained · ticket seller fee comparison